This 895 mm × 1280 mm poster was designed based on chapters from the New Graphic Standard book by Katharina Scheller & Linda Ingold. Focusing on the paragraph about the label ‘Printed in Switzerland’, texts were selected and arranged with the title. The design comes to life through its size and allusions to the theme of printing (e.g. registration marks and the deliberate mimicry of misprint misalignment), as well as through the poster’s contoured shape, which was then printed on thick card.